TRYON, N.C. – Oct. 1, 2018 – Brooke USA works to improve the welfare of working horses, donkeys and mules and the people they serve throughout Asia, Africa, the Middle East, and Latin America by raising funds and responsibly directing them to the areas of greatest need.
Brooke USA’s sister charity, Brooke, the official charity of the FEI World Equestrian Games™ Tryon 2018 (WEG), is the world’s largest international working equine welfare charity. Brooke has an 84-year history of providing practical, sustainable and culturally relevant equine welfare programs. Brooke USA thanks Katherine Bellissimo, principal and chief marketing officer of Tryon Equestrian Partners and Brooke USA board member, for providing the opportunity to participate in such an important international equestrian championship.
During the WEG, held at the Tryon International Equestrian Center (TIEC) in North Carolina, Sept. 11-23, Brooke USA educated thousands of attendees about the plight of working equines in developing countries. The event’s World Equine Expo™ featured a Brooke 360• video about their Brick Kiln Project that benefits many of the 380,000 horses, donkeys and mules who work in India’s brick kilns, a particularly harsh environment for equines and their owners. The “Brooke Breezeway” was installed at the Tryon International Equestrian Center as a legacy of the WEG.
To commemorate the event, Katherine Bellissimo, Emily Dulin, Brooke USA executive director, Jane Holderness-Roddam, Olympic gold medalist eventer and Lady in Waiting to HRH the Princess Royal and board member of Brooke and Brooke USA and Petra Ingram, Brooke chief executive officer led a ribbon cutting ceremony of the Brooke Breezeway installation at TIEC.
The WEG provided the ideal event for Brooke USA to recruit ambassadors. New ambassadors include U.S. vaulters Katie Keville and Florence Rubinger and U.S. para-equestrian dressage riders Katie Jackson and Rebecca Hart. Hart (Grade III) won a silver and a bronze medal at the games. New York Times, bestselling author Mary Alice Monroe will also join the Brooke USA ambassador roster.
Brooke USA had a shop near the Brick Breezeway where they sold Brooke Bricks, offered coupons for Caroline's Cakes, sold Trafalgar Books, Mary Alice Monroe’s books from Fiction Addiction and a preview teaser of her upcoming book. Leslie Munsell was on-site to demonstrate her Beauty for Real Cosmetics. A portion of all proceeds benefitted Brooke USA. Brooke Bricks are available for purchase here. Brooke Bricks are manufactured humanely in the United States (no animals are involved).
Cindy and John Boyle and Leslie Munsell hosted a Brooke USA supporter appreciation party and fundraiser at the Boyle’s charming Fairview Farm in Campobello, South Carolina, to celebrate the WEG Sept. 13. Many supporters and friends were on hand for the event, including Mary Alice Monroe. Her upcoming novel, "The Summer Guests," is an equestrian-"Big Chill"-meets-the-equestrian-world story set at the Boyle's home and inspired by guest equestrians fleeing South Florida (with their dogs and horses in tow) from a hurricane.
Katherine Bellissimo wrote the book's foreword. In it, she acknowledges the importance of Brooke USA's work. She attended the party and was on hand to speak. Other attendees included Dulin, Ingram, Holderness-Roddam, Laura Rombauer from Rombauer Vineyards, Brooke USA Ambassador and world-class dressage rider J.J. Tate, Leslie Munsell, founder of Beauty for Real, and supporters of Brooke USA and Carolina notables.
Celebrity makeup artist Leslie Munsell offered her Beauty for Real cosmetics at the Brooke USA Shop and donated a portion of the proceeds to Brooke USA. Brooke USA ambassadors collaborated with Munsell to create their signature color Lip Revival Tinted Lip Balms. All Beauty for Real products are all-natural, vegan, paraben-free and cruelty-free.
Equestrian celebrities served Moscow Mules and Mule Fuel at bar nights on the Legends Plaza at TIEC. Bartenders included J.J. Tate, Clayton Fredericks and U.S. dressage Olympians Ali Brock and Debbie McDonald and Paige Bellissimo, Brooke USA board members John Nicholson and Jim Wolfe, Kendall Bierer, Brooke USA development director, and Eugenia Karolyi. Tips went to benefit Brooke USA.
During WEG competition, Brooke USA ambassadors excelled, including U.S. dressage rider, Kasey Perry-Glass who earned team silver. Global ambassador Charlotte Dujardin’s scores helped Great Britain earn team bronze and she won individual bronze with Mount St. John Freestyle.
In one of the most exciting finishes to an international team show jumping competition, the U.S. and Sweden were tied for first place after the final round. The teams completed a jump-off round to determine the winner. Brooke USA Ambassador Laura Kraut and Zeremonie put in a clear and fast effort that helped the U.S. team earn the gold.
In the Summit Club during WEG, table holders and competitors chatted with Brooke USA staff and volunteers and experienced the brick kiln virtual reality goggles.
Many thanks to Tammy Tappan from Equestrian Artists of Tryon, a gallery housed year-round at TIEC, who donated a portion of proceeds from the sale of her artwork to Brooke USA.
Artist Emma Tate donated two beautiful pieces titled “Motive” and “Unity” for Brooke USA. Supporters purchased these pieces during WEG and all the proceeds go to help working horses, donkeys and mules around the world.
An army of loyal volunteers clad in bright orange shirts helped staff the Brooke USA Shop and Expo. Special thanks to the Boyle family and to Ken and Sally Frick for hosting staff members and for all their support.
“The WEG was a rare opportunity to reach thousands of people in a two-week event and share the Brooke USA message of easing the suffering of working equines around the world,” said Emily Dulin, Brooke USA executive director. “We are so grateful to our Katherine Bellissimo and her staff for making this a possibility. We want to recognize the tireless work of all our board members, staff, ambassadors, volunteers and all our supporters for a successful event.
ABOUT BROOKE USA
Brooke USA’s mission is to significantly improve the welfare of horses, donkeys and mules and the people they serve throughout Asia, Africa, the Middle East and Latin America by raising funds and responsibly directing them to the areas of greatest need. Through the programs funded, Brooke USA helps equine owners, service providers and governments in the developing world to implement scientifically proven, practical, sustainable and culturally relevant solutions to enormous animal welfare challenges.
Brooke USA raises funds to support a wide variety of programs for working horses, donkeys and mules to help them become (and remain) healthy and happy, now and in the long term. The programs also benefit families who depend on working equines to help them earn a living. Most of the programs funded by Brooke USA are directed by Brooke, the world’s largest international equine charity: the leading experts on working equines around the globe. Through a worldwide staff of approximately 1,000 (primarily nationals), Brooke currently operates in 11 countries across Asia, Africa, the Middle East and Latin America, and Brooke USA supports many of those programs in addition to others.
To learn more about Brooke USA, please go to www.BrookeUSA.org or contact Cindy.Rullman@BrookeUSA.org, or 859-296-0037.
Brooke is an international charity that protects and improves the lives of the working horses, donkeys and mules that give people in the developing world the opportunity to work their way out of poverty. Over 100 million of these animals are currently working worldwide, earning an income that around 600 million people rely on to put food on their tables, send their children to school and build better futures for themselves and their families. Sadly, many working horses, donkeys and mules are suffering, so Brooke works in more than 11 developing countries, with owners, communities, service providers, governments and international organizations to make long-lasting improvements to the lives of animals and their owners.
In 2018 Brooke is marking 100 years since the end of World War One with its Every Horse Remembered Campaign. The charity was set up by Dorothy Brooke, the wife of a British cavalry officer, who traveled to Cairo in Egypt in 1930 to seek out the abandoned war horses of the First World War. The campaign highlights the heroic struggle of working horses, donkeys and mules of the past and present, and will build better lives for future generations. Go to thebrooke.org/everyhorse or search Every Horse Remembered to learn more.
ABOUT MARY ALICE MONROE
Mary Alice Monroe's richly-textured books delve into the complexities of interpersonal relationships and parallels between the land and life. Her novels have been named to many lists, including The New York Times, USA Today and SIBA. She has received numerous awards, including several Readers' Choice Awards; the 2014 South Carolina Book Festival Award for Excellence in Writing; the 2015 Southwest Florida Book Festival Distinguished Author Award; RT Lifetime Achievement Award; and the 2008 South Carolina Center for the Book Award for Writing. Most recently, Monroe-was named by the South Carolina Academy of Authors as a member of the Literary Hall of Fame.
Learn more about Mary Alice Monroe go to maryalicemonroe.com.
ABOUT THE FEI WORLD EQUESTRIAN GAMES™
The FEI World Equestrian Games™, held every four years in the middle of the summer Olympic cycle, is the property of the Fédération Equestre Internationale (FEI), the world governing body for horse sport recognized by the International Olympic Committee (IOC). It is one of the biggest events on the global sporting calendar, combining World Championships in the Olympic disciplines of Jumping, Dressage and Eventing, the Paralympic discipline of Para-Equestrian Dressage, as well as Driving, Endurance, Vaulting and Reining.
The inaugural FEI World Equestrian Games™ were hosted in Stockholm (SWE) in 1990. Since then the Games have been staged in The Hague (NED) in 1994, Rome (ITA) in 1998, Jerez (ESP) in 2002, and Aachen (GER) in 2006. The first Games to be organized outside Europe were the Alltech FEI World Equestrian Games™ in Kentucky (USA) 2010. The Games came back to Europe for the 2014 edition, the Alltech FEI World Equestrian Games™ in Normandy (FRA), which attracted more than 500,000 on-site spectators and a worldwide television audience of 350 million, as well as delivering an economic impact of 368 million euro to the French economy.
For more information, visit www.tryon2018.com and http://www.fei.org/tryon-2018.